I'm Daniel—an advertising expert who drives efficient growth, builds pipeline, and helps the world's best B2B SaaS companies improve advertising's ROI.
While reducing cost per result by 72%
From scaling paid advertising
In one month through effective advertising
I focus on providing data-driven digital advertising services specifically designed for B2B SaaS companies. These services include:
Crafting scalable and efficient strategies for market expansion, product launches, and go-to-market pivots.
Managing and optimizing Google Ads and Microsoft Ads campaigns to drive revenue growth and pipeline development.
Delivering cost-effective performance on social platforms, optimized for the B2B SaaS landscape.
Offering creative direction to improve advertising experiments, enhance performance, and support growth, specifically tailored for B2B SaaS companies.
Executing precise display campaigns to maximize impact throughout the customer journey.
Providing transparent, actionable analysis of advertising revenue drivers specific to B2B SaaS.
I grew and optimized Shogun's paid marketing campaigns through a mix of expert-level ad strategy, creative testing, measurement, website and funnel testing, and continuous iteration.
Grown paid marketing campaigns from 20% to over 50% of user acquisition through expert strategy and testing
Increased acquisition volume by 150% while cutting costs per acquisition by 72% through iterative creative, website, and funnel testing
Boosted paid marketing's ARR contribution from 20% to 46% of the marketing channel mix
I revamped and scaled Thinkific's paid media program, contributing significantly to the company's growth and IPO in 2021.
Rebuilt tracking, reporting, and testing frameworks
Optimized campaign strategies across Google, Meta, and LinkedIn Ads
Introduced a full-funnel ad structure (TOFU, MOFU, BOFU) on Meta and Google Ads
Conducted iterative tests, including an incremental growth test that boosted purchases by 43% in one month
Achieved over 10x growth in Thinkific's ARR from paid marketing in one year
Ready to grow your B2B SaaS company through data-driven marketing?
I guide clients through the landscape of modern marketing challenges and opportunities, showing them where to steer, which pitfalls to avoid, and where to test and experiment.
I work with B2B SaaS companies to accelerate revenue growth because I care about growing innovative companies that are changing the world. I'm constantly developing strategies to help companies make better business decisions and to grow their bottom line.