Daniel Kozlowski Digital
B2B SaaS Digital Advertising ExpertScaling B2B SaaS Through
Data-Driven Advertising
I'm Daniel—an advertising expert who drives efficient growth, builds pipeline, and helps the world's best B2B SaaS companies improve advertising's ROI.
Consistent, Profitable Growth
Increase in Acquisition Volume
While reducing cost per result by 72%
Revenue Growth
From scaling paid advertising
Increase In Lead Generation
In one month through effective advertising
My Services
I focus on providing data-driven digital advertising services specifically designed for B2B SaaS companies. These services include:
Digital Advertising Strategy
Crafting scalable and efficient strategies for market expansion, product launches, and go-to-market pivots.
Paid Search
Managing and optimizing Google Ads and Microsoft Ads campaigns to drive revenue growth and pipeline development.
Paid Social
Delivering cost-effective performance on social platforms, optimized for the B2B SaaS landscape.
Creative Direction
Offering creative direction to improve advertising experiments, enhance performance, and support growth, specifically tailored for B2B SaaS companies.
Display & Programmatic
Executing precise display campaigns to maximize impact throughout the customer journey.
Analytics & Reporting
Providing transparent, actionable analysis of advertising revenue drivers specific to B2B SaaS.
My Work
Growing And Optimizing Shogun's Ad Program
I grew and optimized Shogun's paid marketing campaigns through a mix of expert-level ad strategy, creative testing, measurement, website and funnel testing, and continuous iteration.
Key Steps & Achievements
Grown paid marketing campaigns from 20% to over 50% of user acquisition through expert strategy and testing
Increased acquisition volume by 150% while cutting costs per acquisition by 72% through iterative creative, website, and funnel testing
Boosted paid marketing's ARR contribution from 20% to 46% of the marketing channel mix
10Xing Thinkific's Paid Advertising Revenue
I revamped and scaled Thinkific's paid media program, contributing significantly to the company's growth and IPO in 2021.
Key Steps & Achievements
Rebuilt tracking, reporting, and testing frameworks
Optimized campaign strategies across Google, Meta, and LinkedIn Ads
Introduced a full-funnel ad structure (TOFU, MOFU, BOFU) on Meta and Google Ads
Conducted iterative tests, including an incremental growth test that boosted purchases by 43% in one month
Achieved over 10x growth in Thinkific's ARR from paid marketing in one year
Trusted By
Let's Connect
Ready to grow your B2B SaaS company through data-driven marketing?
About Me
I guide clients through the landscape of modern marketing challenges and opportunities, showing them where to steer, which pitfalls to avoid, and where to test and experiment.
I work with B2B SaaS companies to accelerate revenue growth because I care about growing innovative companies that are changing the world. I'm constantly developing strategies to help companies make better business decisions and to grow their bottom line.