DN

    Daniel Kozlowski Digital

    B2B SaaS Digital Advertising Expert

    Scaling B2B SaaS Through
    Data-Driven Advertising

    I'm Daniel—an advertising expert who drives efficient growth, builds pipeline, and helps the world's best B2B SaaS companies improve advertising's ROI.

    Let's Talk

    Consistent, Profitable Growth

    150%

    Increase in Acquisition Volume

    While reducing cost per result by 72%

    Company logo
    10X

    Revenue Growth

    From scaling paid advertising

    Company logo
    130%

    Increase In Lead Generation

    In one month through effective advertising

    Company logo

    My Services

    I focus on providing data-driven digital advertising services specifically designed for B2B SaaS companies. These services include:

    Digital Advertising Strategy

    Crafting scalable and efficient strategies for market expansion, product launches, and go-to-market pivots.

    Paid Search

    Managing and optimizing Google Ads and Microsoft Ads campaigns to drive revenue growth and pipeline development.

    Paid Social

    Delivering cost-effective performance on social platforms, optimized for the B2B SaaS landscape.

    Creative Direction

    Offering creative direction to improve advertising experiments, enhance performance, and support growth, specifically tailored for B2B SaaS companies.

    Display & Programmatic

    Executing precise display campaigns to maximize impact throughout the customer journey.

    Analytics & Reporting

    Providing transparent, actionable analysis of advertising revenue drivers specific to B2B SaaS.

    My Work

    Growing And Optimizing Shogun's Ad Program

    I grew and optimized Shogun's paid marketing campaigns through a mix of expert-level ad strategy, creative testing, measurement, website and funnel testing, and continuous iteration.

    Key Steps & Achievements

    • Grown paid marketing campaigns from 20% to over 50% of user acquisition through expert strategy and testing

    • Increased acquisition volume by 150% while cutting costs per acquisition by 72% through iterative creative, website, and funnel testing

    • Boosted paid marketing's ARR contribution from 20% to 46% of the marketing channel mix

    Shogun case studyShogun marketing exampleShogun results

    10Xing Thinkific's Paid Advertising Revenue

    I revamped and scaled Thinkific's paid media program, contributing significantly to the company's growth and IPO in 2021.

    Key Steps & Achievements

    • Rebuilt tracking, reporting, and testing frameworks

    • Optimized campaign strategies across Google, Meta, and LinkedIn Ads

    • Introduced a full-funnel ad structure (TOFU, MOFU, BOFU) on Meta and Google Ads

    • Conducted iterative tests, including an incremental growth test that boosted purchases by 43% in one month

    • Achieved over 10x growth in Thinkific's ARR from paid marketing in one year

    Trusted By

    VisualCV
    East Side Games
    Deel
    Bench
    Thinkific
    Thinkific

    Let's Connect

    Ready to grow your B2B SaaS company through data-driven marketing?

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    About Me

    I guide clients through the landscape of modern marketing challenges and opportunities, showing them where to steer, which pitfalls to avoid, and where to test and experiment.

    I work with B2B SaaS companies to accelerate revenue growth because I care about growing innovative companies that are changing the world. I'm constantly developing strategies to help companies make better business decisions and to grow their bottom line.